Marketing Operations describes anything that’s necessary for the marketing function in a business to operate smoothly and effectively. It can include people, technology, processes and other structures. The function of marketing operations is to give the marketing department everything they need to ensure business growth.
To understand the difference between marketing and marketing operations, it might be helpful to think in terms of people...
Creative, left-field thinkers, full of ideas, want to make things happen NOW, impact-orientated, software users.
Take a look through the list below. Have you encountered any of these situations?
These are all signs that marketing operations could help could help your marketing team to sustain the growth of your business.
You probably have a 'to do' list of specific challenges that are holding your marketing back; ROI reports, templates for emails, tweaks to your website, your data and more. Marketing Ops support helps you to solve these challenges so your marketing can carry on helping you grow.
Marketing Ops helps to reduce friction in your organisation. With friction removed, you can grow at a faster speed, with fewer speed bumps in the way. The friction around your reporting for example is slowing you down: how can you make the correct decision without correct reports?
Don’t hire creative marketing people to do Marketing Ops jobs! With our support your team can get on with their job of solving for customers and growing your business.