Growth Driven Design (GDD) is for businesses that want launch a website quickly and then hit specific outcomes based on real user data. It removes the risks associated with traditional web design.
Here are four reasons why we think GDD is the best approach to building a modern website.
Whereas traditional web design is designer focused, and solutions are based on assumptions and guesswork, GDD is focussed on the user and real data. By interpreting real user data we can make informed decisions that will drive maximum impact.
Building a GDD website using modern technology means that fast, agile, adaptive processes allow us to embrace change. We rapidly move through sprints cycles, with each improvement chosen on what will bring the highest improvement.
Because the website is being continually optimised, we are always focussed on improvements that will help users achieve their intended outcome. This leads to better and better user experience, which also helps with Google ranking too.
You’ll go live with a Launch Pad website within 30-60 days of starting your GDD engagement with us. Traditional websites take between 4-6 months and use all of the budget before anything is launched. This is risky.
By going live with your Launch Pad website, and working on continual improvement there is less risk to budget being spent on initiatives that don’t work.
You’re here because you’d like to understand how your website might work that bit better. You approach your agency or your marketing team for ideas and a solution. At some point in this process it’s decided that you need a new website. Six-to-nine months later a new website arrives and works well for a few months. The cycle then starts again.
This has been the approach to building and improving websites since websites arrived on the scene. That means it’s a process that’s been around for almost 30 years. Few processes survive for that long without looking like they could be improved.
The problem with a lot of attempts to improve websites is that they turn into a discussion about who likes what and who thinks what will work best.
Your designer is certain that this shade of colour gets better reactions. A member of your board is adamant that implementing this new technology is what’s going to turn things around. A consensus is reached and a change is made.
Agile, growth-driven marketing, backed by data-driven decisions, allows businesses to scale faster than their competitors. This is the fundamental change that we believe that businesses should make in their approach to website improvement.
That’s why our approach to website design is different from most other agencies. Websites that we build with HubSpot CMS are able to adapt quickly because site owners have a clear view of user data.
Each small modification drives improvements. Does one landing page convert more quickly than a second page on your website? Quickly apply the first design to the second landing page. Test whether performance improves over time.
The impact of these small improvements and experiments build incrementally into a high performance website over time. Expensive rebuilds, with long lead times are eliminated, resulting in a website where change is welcomed, and improvement is part of the culture.