Growth Driven Design (GDD) is for businesses that want launch a website quickly and then hit specific outcomes based on real user data. Instead of a designer guessing what a website should do, a GDD site starts gathering data from day one. It removes the risks associated with traditional web design.
Whereas traditional web design is designer focused, and solutions are based on assumptions and guesswork, GDD is focussed on the user and real data. By interpreting real user data we can make informed decisions that will drive maximum impact.
Building a GDD website using modern technology means that fast, agile, adaptive processes allow us to embrace change. We rapidly move through sprints cycles, with each improvement chosen on what will bring the highest improvement.
Because the website is being continually optimised, we are always focussed on improvements that will help users achieve their intended outcome. This leads to better and better user experience, which also helps with Google ranking too.
You’ll go live with a Launch Pad website within 30-60 days of starting your GDD engagement with us. Traditional websites take between 4-6 months and use all of the budget before anything is launched. This is risky.
By going live with your Launch Pad website, and working on continual improvement there is less risk to budget being spent on initiatives that don’t work.
More about the Growth Driven Design (GDD) is a methodology
You’re here because you’ve exhausted all avenues available to you when it comes to understanding how your website might work that bit better.
Like an increasing number of forward-thinking marketers and directors, you’re approaching the point of wondering whether the traditional approach to websites might be that little bit broken.
You spot something wrong with your website, or an area that’s under-performing. You approach your agency or your marketing team for ideas and a solution. At some point in this process it’s decided that you need a new website. Six-to-nine months later a new website arrives and works well for a few months. The cycle then starts again.
This has been the approach to building and improving websites since websites arrived on the scene. That means it’s a process that’s been around for almost 30 years. Few processes survive for that long without looking like they could be improved.
Approaching your website in this way creates large peaks and troughs. Your website gets a ‘bump’ in performance whenever it relaunches and people pay attention to it again. All of the problems are fixed for a short period. Users like it, respond to it and KPIs such as leads improve for a time. Then the trend takes a negative turn. Users and your team start to spot problems. The problems become performance issues. The performance issues impact the figures enough that, guess what... you need a new website.
The problem with a lot of attempts to improve websites is that they turn into a discussion about who likes what and who thinks what will work best.
Your designer is certain that this shade of colour gets better reactions. A member of your board is adamant that implementing this new technology is what’s going to turn things around. A consensus is reached and a change is made.
Websites though are modern day science experiments, where enough data can tell you what has happened, what’s likely to happen and what you should do about it. This is the fundamental change that you can make in your approach to website improvement.
Where previously you might have guessed at what you could improve, now you can look at what you can definitely improve and what the impact might be… and you don’t need to build a new website to make your changes.
Modern approaches to websites focus on making small incremental changes based on actual user data and then monitoring that user data to see if things have improved. Whilst you may need a new website for all sorts of reasons, that decision is driven by actual user behaviour data, rather than guesswork. A new website is built quickly and with the intention that it will be modified constantly based on the data available.
Each small modification drives improvements. Does one landing page convert more quickly than a second page on your website? Quickly apply the first design to the second landing page. Test whether performance improves over time. Report an improvement in your website.
Over time the impact of your small measurements and experiments builds incrementally into a high performance website that only ever needs to be changed, rather than fully relaunched. Expensive rebuilds, with long lead times are eliminated, resulting in a website where change is welcome, performance is noticeably better and improvement is part of the culture.
We believe that agile, growth-driven marketing creates better websites. That’s why we approach the need to improve your website differently from most other agencies. If you need a new website we’ll make that happen quickly so that we can start to measure what’s actually happening, make a data-driven decision and help you to reach and exceed your marketing goals.
See your website for what it is: the central part of a sophisticated content hub designed to generate leads. A marketing platform such as HubSpot provides all the tools needed for successful inbound marketing.
Continuous improvement to website design based on real user data to improve performance over time. It's a more productive method of running a website. Regular improvement focused on high-impact areas will increase conversion ratio.
Move buyers through conversational sales funnels by offering advice and building a relationship that is personalised. Optimise where and how conversations take place to improve website performance. Conversational Marketing leads to higher on-site conversion and more engaged prospects.