Marketing operations describes anything in a business that supports and underpins the marketing department, enabling marketing to run smoothly and efficiently and get on with the job at hand.
What are the benefits of marketing operations technology?
Posts about Marketing Ops:
What is the role of marketing ops in a marketing department?
This blog post looks at the role of ‘marketing operations’, or ‘marketing ops’ and what it does.
We ask 'what are marketing operations’ responsibilities within a business, and what function does it fulfil?'