The major disruptors of the last few years have all arrived within industries where people thought things could never be different.
HubSpot CMS is a major leap forward in content management system (CMS) technology — a CMS that’s built from the ground up to help your marketing.
We think it’s the future of the CMS world and independent assessments and companies such as Gartner and G2 Crowd agree. So do the 100,000 customers across 120 countries who use HubSpot’s powerful, easy-to-use tools and integrations to attract and engage with new customers. It’s a CMS that’s going places (all over the world!).
But giving your existing CMS the boot after all of this time could seem daunting. How do you know that HubSpot CMS is going to be a good fit for you? Why exactly is it tailored to work for you and your business?
Let’s dig into some of the common factors that indicate the CMS Hub could be a great fit for your organisation. Here are a few points to consider.
Do You Have Between 10 and 200 Employees?
HubSpot’s content management system is available at two levels: Professional and Enterprise. For most companies of this size, CMS Hub Professional is likely to be a great fit.
The drag-and-drop interface will speed up and revolutionise how you create your marketing experiences. Constant tweaks to improve marketing performance are easy for you to apply. The risks of plug-ins and other security concerns are all handled.
Working with CMS Hub Professional means fewer worries, more flexibility, and endless options for how you can create compelling marketing for your company all make HubSpot CMS Hub Professional a great fit if your company employs between 10 and 200 people.
...Or Do You Have 200 to 2000 Employees on Staff?
For larger companies, HubSpot CMS Hub Enterprise enhances the functionality and options available at the Professional level.
You can progress from building a website to building powerful web application experiences. This can include membership functionality and API linking.
Content partitioning and activity logging help you to provide your visitors with the exact experience they need while maintaining good governance over who can do what on your website.
Multiple domains, a global cloud delivery network (CDN), and a 99.99% uptime guarantee all add to the functionality in the Professional CMS to make Enterprise CMS a compelling option for larger companies.
How Long Ago Was Your Last Website Redesign?
If your last website redesign was longer than 18 months ago, then it’s likely that your brand and marketing could benefit from a relaunch and a move to the HubSpot CMS.
And this might be the last full redesign you ever need to complete!
Because of the flexibility of the HubSpot CMS, the philosophy of needing a new website every 18 months-to-two years is now open to question. In fact, we think this traditional approach to web design is completely broken. Why would you only revisit your main marketing asset in 18-month cycles? So much can become outdated in that amount of time!
Instead, with the HubSpot CMS, you can iteratively test and improve how well your website is marketing your business, applying small tweaks and changes that make a big difference to the outcomes you achieve. We call this process Growth-Driven Design, and it’s here to make this the last major website move you ever need to make.
How Happy Are You with Your Current CMS?
If you need to spin up a new landing page, how long does it take? What about a new area of the website? Say, a new product or service offering?
If you had to give your current CMS a grade for “ease of use,” on a scale of 1-10, what would it get? Is editing as easy as drag-and-drop? How long do you spend updating plug-ins?
We’ve all become very used to how WordPress works over the years, but there’s a lot about it that’s not ideal for marketers — and it’s certainly not engineered with inbound marketing strategies in mind the way HubSpot is. Plus, in WordPress, you often can’t see what impact your edits are making until you’ve made them. It can take time and development resources to make edits, and the system of plug-ins creates a painful overhead of security risk and update pain. With HubSpot, you see changes in real-time.
If some of those elements are starting to take a toll on your marketing (and your time), we know you’re going to love the alternative.
Do You Pay More Than £250 Per Month for Hosting, Back-Ups, Security, and Server Support?
“Why would you pay for a CMS?” has been a common question aimed at many paid-for CMS in the past, when WordPress is “free.”
For £250 per month, HubSpot CMS eliminates any work you currently carry out (or pay to have carried out) when it comes to hosting, back-ups, security activity (like updating plug-ins), and server issues. With a 99.99% uptime, you’ll also experience fewer “website issues” than your current solution.
No More WordPress Developer Support Costs Needed
Whilst WordPress may be “free,” it can draw a huge cost out of businesses. And if you pay more than £250 for the supplementary support anyway, there’s actually no extra cost to move to the HubSpot CMS. You’ll also save in the time and resources spent not meddling with WordPress, searching for and implementing the right plugins!
While WordPress might start out as free, you’ll start paying for plenty of functions right away, including:
- Website hosting from your domain provider
- Any WordPress Premium features or plugins you need for your site
- WordPress maintenance and WordPress Expert Services
- Server space if you decide to host your website yourself
Have You Ever Experienced a Security Issue or Downtime on Your Website?
As we said above, downtime and security issues are the “silent time killers” for many firms.
When your website goes down it’s normally a “drop everything” moment to get it fixed and get your marketing back up and running again. This makes sense — the cost of website downtime is on the rise, and a few years ago, the Ponemon Institute reported that the average cost of a website’s downtime was $9,000 USD per minute!
The HubSpot CMS takes all of this pain away, with your website moving to HubSpot’s dedicated powerful servers with a web application firewall and “security as standard.”
HubSpot is committed to the security of its users. To achieve top-notch security (and SOC 2 Type 1 Report) levels, HubSpot has meticulously detailed controls in place governing the availability, confidentiality, and security of customer data. What kinds of controls does HubSpot have in effect?
- In-transit encryption
- Transport-layer security for HubSpot-hosted sites
- Web application and network firewalls
- Software development lifecycle security
According to the Ponemon Institute, the average cost of a data breach is $360 million USD. HubSpot is there to keep you protected so that this doesn’t happen.
Is One of the Main Purposes of Your Website to Generate Leads for Your Business?
Many CMS options are created with lead generation as an optional or tacked-on extra. It’s not the focus of what they do.
On the other hand, the HubSpot CMS is primarily a lead generation tool for businesses that want to grow.
Your website is your main shop window, your number one marketing asset, and it needs to be treated as such. If your website isn’t generating leads for you, then it isn’t doing its job, and if your CMS isn’t helping you to do that, then your CMS isn’t doing its job either!
The HubSpot CMS is backed by HubSpot’s free CRM tools and supplemented by HubSpot’s dedicated marketing tools to get your business the leads — and growth — it deserves.
At Hub Masters, our mission to help clients simplify their marketing technology with HubSpot. To learn more about how HubSpot can serve your brand, book a no-risk, 30-minute video call with a marketing technologist today!