The HubSpot CMS is a major leap forward in CMS technology; a CMS that’s built from the ground up to help your marketing.
We think it’s the future of the CMS world and independent assessments from companies like Gartner and G2 Crowd agree. It’s a CMS that’s going places!
But kicking out your existing CMS after all of this time could seem daunting. How do you know that HubSpot CMS is going to be a good fit for you? Why exactly is it tailored to work for you and your business?
Let’s dig into some of the common factors that indicate the CMS Hub could be a great fit.
Do you have between 10-200 employees?
CMS Hub is available at two levels; Professional and Enterprise. For most companies of this size, CMS Hub Professional is likely to be a great fit.
The drag and drop interface will speed up and revolutionise how you create your marketing experiences. Constant tweaks to improve marketing performance are easy for you to apply. The risks of plug-ins and other security concerns are all handled.
Fewer worries, more flexibility and endless options for how you create compelling marketing for your company all make HubSpot CMS Hub Professional a great fit if you’re this size of company.
...Or are you more around the 200-2000 employee count?
For larger companies HubSpot CMS Hub Enterprise enhances the functionality and options available at the Professional level.
You can progress from building a website to building powerful web application experiences. This can include membership functionality and API linking.
Content partitioning and activity logging help you to provide your visitors with the exact experience they need, whilst maintaining good governance over who can do what on your website.
Multiple domains, a global CDN and 99.99% uptime guarantee all add to the functionality in the Professional CMS to make Enterprise CMS a compelling option for larger companies.
How long ago was your last website redesign?
If your last website redesign was longer than 18 months ago then it’s likely that your brand and marketing could benefit from a relaunch and a move to the HubSpot CMS.
And this might be the last full redesign you ever need to complete!
Because of the flexibility of the HubSpot CMS the philosophy of needing a new website every 18 months-to-two years is now open to question. In fact, we think this traditional approach to web design is completely broken. Why would you only revisit your main marketing asset in 18 month cycles?
Instead, with the HubSpot CMS you can iteratively test and improve how well your website is marketing your business, applying small tweaks and changes that make a big difference to the outcomes you achieve. We call this process Growth Driven Design, and it’s here to make this the last major website move you ever need to make.
How long does it take you to make a change in your current CMS? How happy are you with your current CMS?
If you need to spin up a new landing page, how long does it take? What about a new area of the website? Say, a new product or service offering?
If you had to give your current CMS a grade for ‘ease of use’, on a scale of 1-10, what would it get? Is editing as easy as drag-and-drop? How long do you spend updating plug-ins?
We’ve all got very used to how Wordpress works over the years, but there’s a lot about it that’s not ideal for marketers. You often can’t see what impact your edits are making until you’ve made them. It can take time and development resource to make edits and the system of plug-ins creates a painful overhead of security risk and update pain.
If some of those elements are starting to take a toll on your marketing (and your time) then we know you’re going to love the alternative.
Do you pay more than £250 per month for hosting, back-ups, security and server support?
“Why would you pay for a CMS?” has been a common question aimed at many paid-for CMS in the past, when Wordpress is ‘free’.
For £250 per month the HubSpot CMS eliminates any work you currently carry out (or pay to have carried out) when it comes to hosting, back ups, security activity (like updating plug-ins) and server issues. With 99.99% uptime, you’ll also experience fewer ‘website issues’ than your current solution.
No more WordPress developer support costs needed.
Whilst Wordpress may be ‘free’ it can draw a huge cost out of businesses. And if you pay more than £250 for the supplementary support anyway then there’s actually no extra cost to move to the HubSpot CMS… plus think of all that time you’ll save!
Have you ever experienced a security issue or downtime on your website?
As we said above, downtime and security issues are ‘silent killers’ of time for many firms.
When your website goes down it’s normally a ‘drop everything’ moment to get it fixed and get your marketing back up and running again.
The HubSpot CMS takes all of this pain away, with your website moving to HubSpot’s dedicated powerful servers with a web application firewall and ‘security as standard’.
Is one of the main purposes of your website to generate leads for your business?
Many CMS are created with lead generation as an optional or tacked-on extra.
The HubSpot CMS is, primarily, a lead generation tool for businesses that want to grow.
Your website is your main shop window, your number one marketing asset, and it needs to be treated as such. If your website isn’t generating leads for you then it isn’t doing its job and if your CMS isn’t helping you to do that then your CMS isn’t doing its job either!
The HubSpot CMS is backed by HubSpot’s free CRM tools and supplemented by HubSpot’s dedicated marketing tools, to get your business the leads - and growth - it deserves.