The major disruptors of the last few years have all arrived within industries where people thought things could never be different.
You would never quite know when your taxi would show up. Then came Uber. Expensive hotels were the only place to stay when travelling abroad. Next came Airbnb. Surely no one online store could have every item you needed. Then Amazon managed to get them all into stock and deliver them the next day.
That change was due in the CMS world
For those of us who use Content Management Systems (CMS), that sort of disruption and change has been long overdue.
Whether you work with a CMS to manage your company’s marketing, just need to dip in every so often to upload the latest blog or use a CMS as a developer; the CMS world has really been stuck in a rut for some time.
Like taxis and expensive hotels, we probably all knew this all along, but put up with the status quo. Many companies have been stuck using WordPress even though they have outgrown it simply because there has been no viable alternative. Until now.
How many times in your CMS journey have you cursed the inability to change an element on a page that really needed changing? Or bemoaned the new ‘really good’ visual builder plugin, which should make it easy to alter pages, but in fact makes it anything but? Or spent hours (or many pounds) updating that plugin and others to keep your site secure? Paying a developer for basic maintenance, security and support makes no sense.
We were all thinking, somewhere deep down, that there must be a better way. And now, happily, we really believe that there is.
HubSpot have built CMS 2.0
The new HubSpot CMS Hub is the CMS change you have been waiting for. It has been purposefully developed with many things in mind, but we think these two elements are amongst the most important:
1. Your website is your most important marketing asset.
This means it’s time to stop redeveloping it from scratch every five years. Instead it’s something that needs constant dynamic input, from the marketers who work on it most of the time.
It shouldn’t take multiple days and multiple developers to make a relatively simple change. Your website - the front door to your business - is much more important than that.
2. A CMS is should work for marketers and developers alike. So that means completely rethinking the CMS.
And that’s because, if you asked any marketer to design their perfect CMS today, no single one of them would come up with a complicated system of hosting, domain registrations, plugins, non-visual editors and hidden-away code. The CMS as it exists today, outside of HubSpot’s new CMS, is just not a world that has considered a website’s primary user group.
If you asked any marketer to design their perfect CMS today, no single one of them would come up with a complicated system of hosting, domain registrations, plugins, non-visual editors and hidden-away code 😳
How HubSpot have built the CMS of the future
With all of that in mind it will probably come as no surprise to hear that we are HubSpot-only developers. We believe in the HubSpot CMS Hub that much.
And here’s why we’re so confident about it, point-by-point. Although... in essence, the answer is simple:
HubSpot have redeveloped the idea of the CMS from the ground up and, in the process, they’ve addressed almost every concern that successful marketers like you have. That’s both disruptive and pretty incredible.
7 Ways CMS Hub Takes the Pain out of Website Management
Optimal security, hosting and monitoring, as standard
This feels like it should be at the very bottom level of our requirements for a CMS and yet how many of us have needed to move heaven and Earth to get to a point where we’re happy with our Wordpress hosting and security?
The HubSpot CMS is hosted by HubSpot on dedicated, ultra fast servers. You benefit from a SaaS CMS, with an advanced CDN and 99.99% uptime. Security and detection operate 24/7, an SSL certificate comes as standard and there’s an application firewall.
Basically: you’re good to go.
There’s no plugins to compromise your site if you don’t update them, no hopping from hosting company to hosting company to improve your speed by a marginal point. It’s all, just… done. Which is how it should be.
Features that should be standard are standard, not optional plugins
You shouldn’t need a plugin to build a form. That should just be a standard feature of a modern CMS in 2020.
You could say the same when it comes to a drag and drop editor, the ability to do things with the data you collect and the ease with which you can deploy common marketing tools like surveys and polls.
Because the HubSpot CMS is built for marketers, those features are built in and as standard. And when you think of it that way, you wonder why that hasn’t always been the case.
CMS Hub in 30 Seconds
Themes for developers, easy changes for everyone else
It’s probably fair to say that to build a good-looking, fast-moving, high-performing website, it’s always likely that a developer will be involved at some point. That seems fair and natural.
The frustration comes when, after a website has been developed, the phrase “oh, you need a developer for that” keeps on being used.
Surely, the way it should work, is that a developer develops a website and a marketer makes it work for marketing. But that’s impossible when “you need a developer for that”.
The HubSpot CMS works on themes. A developer will build you a theme and then, everything that you create within the website, adapts based on that theme.
Need to add a landing page with a form? No problem. Create your page and the theme will style it for you.
No more paying developers for routine maintenance and support. Once your site is up and running, you can use it to build amazing customer experiences. Exactly as it should be.
Everything a marketer could need, behind the front door
Your website then is the ‘front door’ to your business for prospective clients, but you need something behind that front door to close, engage, nurture and delight your client base.
The HubSpot CMS Hub comes with HubSpot’s CRM, full blogging capability with Google AMP, video hosting, A/B testing and access to HubSpot tools such as email and social media management, all within one interface.
Really, at this point, it’s unfair to compare HubSpot’s new CMS to other CMSs. It’s more than that.
It’s a platform for launching your business into a bright new future and that’s why we see it as the future of content management for us and all of our clients. We hope you’ll join us on a journey to the future.