Hub Masters Blog

The healthcare industry seems to trail behind other industries when it comes to marketing—especially online. And it makes sense, right? There are more important matters at hand than marketing like a patient’s overall health and wellness. 

Marketing operations describes anything in a business that supports and underpins the marketing department, enabling marketing to run smoothly and efficiently and get on with the job at hand.

This blog post looks at the role of ‘marketing operations’, or ‘marketing ops’ and what it does.

We ask 'what are marketing operations’ responsibilities within a business, and what function does it fulfil?'

We love the HubSpot CMS Hub. It‘s perfect for developers and marketers, it’s friendly to use and it’s backed by all of HubSpot’s other powerful tools.

HubSpot CMS is a major leap forward in content management system (CMS) technology — a CMS that’s built from the ground up to help your marketing.

We think it’s the future of the CMS world and independent assessments and companies such as Gartner and G2 Crowd agree. So do the 100,000 customers across 120 countries who use HubSpot’s powerful, easy-to-use tools and integrations to attract and engage with new customers. It’s a CMS that’s going places (all over the world!).

The major disruptors of the last few years have all arrived within industries where people thought things could never be different.

A great marketing plan can help take your business to the next level. But with technology and trends constantly changing, it‘s difficult to underpin your plan with a solid digital strategy.

No matter how you go about it, marketing your brand will always be an investment of money, resources, and, most importantly, time. When you make an investment like that, you want to ensure that you are maximising the return on your investment (ROI), and you want to see results right away. The truth is, with some of the most effective marketing strategies, it can be months before the results start really to show.