09.30.2022 Hub Masters
WordPress was once the go-to CMS for companies who wanted a new website. You could find a developer that could bend WordPress enough to make it fit your requirement, add a bunch of plug-ins, and then pay the same developer each month to look after it.
But WordPress always developed time-wasting and costly issues that never seem to end. Maybe it was an outdated plugin creating security vulnerabilities or a risk of malware on the server. Perhaps it’s something else, like PHP memory limits or broken code when your developer ran an update.
In fact, researchers from RiskBased Security found that the number of WordPress Plugin vulnerabilities tripled in 2021 😮
It was a never-ending battle that ate up the marketing budget as you paid developers to fix the things that kept breaking.
Luckily today, marketing technology has moved on a long way, as our demands as marketers have changed.
We no longer have time to wait for developers to build website pages. We have drag-and-drop editors combined with low, or no-code CMS systems. And we want the back-end technology to be secure, so we don’t have to worry about updating it.
We, as marketers, want to build pages quickly without needing developer support.
This change means WordPress’s market share is shrinking for the first time after a decade of steady growth. According to Joost deValk (aka Yoast), this drop in market share is due to WordPress being “out-innovated.”
Yes. WordPress is being out-innovated.
Companies that don’t invest in a digital platform fit for how marketers want to work and buyers want to buy will struggle to keep up with faster-moving competitors running modern martech stacks.
Gartner recently reported on the B2B buying journey:
- Independent online research accounts for 27% of a buyer's time
- Another 18% is spent researching independently offline
- When buyers are comparing multiple suppliers‚ the amount of time spent with any one sales rep may be only 5% or 6%
This demonstrates that buyers spend most of their time researching content online before reaching out to a salesperson. We’ve got to meet those buyers on their terms and at the right time.
A HubSpot CMS website design will help your team create content for every stage of the buyer’s journey. Not only that, but it will help you monitor content performance and interactions long after it’s published.
The best part? You don’t have to worry about the problems associated with an open-source website such as WordPress. Your marketing team will be free to focus on marketing.
How does your existing platform compare to HubSpot?
What are the pricing options for HubSpot CMS
There are four editions of HubSpot CMS available:
- Free £0/month
- Starter £19/month
- Professional £297/month
- Enterprise £990/month
Is it worth the Price?
Yes, 100%. Hubspot CMS will save you time and money with its flexibility, ease of use, secure framework, and high-quality customer service.
Here’s a few reasons why I think Hubspot CMS is absolutely worth the investment.
1. You get the HubSpot CRM.
When you use Hubspot’s CMS, the HubSpot Free CRM is also available to you, and you can use them both in one integrated platform. You can track and analyse how your users engage with your website, incorporating that data into your marketing and content strategies.
2. You get secure, reliable hosting.
Hubspot uses a safe and secure hosting platform for its CMS. It comes with 24/7 security monitoring backed by an enterprise-level support team.
And yes, hosting is included in the price of each tier, including the free level.
3. It’s perfect for any size of company.
Even the most basic Hubspot CMS subscription provides you with six well-designed inbuilt themes to choose from. Perfect for a start-up that wants to get online quickly without spending too much time designing a website. This puts the start-up marketer in the driver’s seat.
As your business grows, you will also have the option to build your own theme or use additional paid templates, similar to the Squarespace or WordPress model.
4. Updates and maintenance are part of the deal.
Hubspot is always working to improve its platform, and these updates and enhancements will be automatically rolled out into your portal. No long waits on the phone with IT or scrambling for a developer’s expertise.
HubSpot provides hosting, and monitoring of its own CMS, and resilience and redundancy are built into the system. This feature alone can make the migration worth it for B2B companies who want to focus on inbound marketing instead of website maintenance.
Even technology sites like TechRadar agree:
...HubSpot’s free CMS tools also provides 24/7 security monitoring, 99.95% uptime and custom domain mapping...
By integrating HubSpot with your other business systems, your company can deliver the right message to the right visitor at the right time.
But using a CMS prone to broken code, syntax errors, or slow-loading pages will destroy your sales and marketing initiatives.
If growth is one of your company’s targets, we’d like to welcome your entire team to the future of sales and marketing technology.
